Lead Scoring Automation – Lead Scorer & Router: Free n8n Workflow Template to Score Leads 0–100 & Route Hot, Warm, Cold

Stop sorting leads by hand – score and route every new lead in under a second. A free, ready-to-import n8n workflow with a 7-page setup guide.

Every lead that hits your form needs the same decision: call now, nurture, or ignore. This workflow makes that decision instantly – it scores each lead 0–100, lists the reasons and sends it down the right path.

What’s inside

• Ready-to-import workflow: one .json file with sticky-note instructions on the canvas
• Scoring Settings node: change every threshold and weight by editing numbers – no code
• 4 scoring signals: budget, company size, urgent words (“asap”, “this week”) and a business email
• Hot, Warm and Cold branches: ready for Slack, Gmail, WhatsApp, Google Sheets or your CRM
• 7-page PDF setup guide: import, connect your form, tune the scoring, connect your tools, test and troubleshoot

How it works

1. Your form (website, Tally, Typeform, WordPress, Zapier…) sends the lead to a webhook.
2. The lead is scored 0–100 and the reasons are listed.
3. It’s routed Hot, Warm or Cold.
4. Each branch alerts your team or saves the lead – in the tool you choose.

Tested before shipping

• 6 out of 6 test runs passed on n8n 2.4
• $5k budget, 15 people, “need it this week” → 82 → Hot
• $1.5k budget, 12 people → 45 → Warm
• No budget, Gmail address → 0 → Cold
• Completely empty submission → Cold, no crash

What you get

• Instant download (ZIP with the workflow, the PDF guide and a README)
• Works on n8n Cloud and self-hosted n8n (recent 1.x or 2.x)
• Works with any form or tool that can send a webhook (POST)

Good to know

• This is a digital product. Nothing will be shipped.
• Use it in your own business and in your client work. Please don’t share or resell the template files.
• Independent template – not affiliated with or endorsed by n8n.

FAQ

Do I need to code?

No. All the scoring rules sit in one Settings node – you only change numbers and words.

Does it work with n8n Cloud?

Yes. It works on n8n Cloud and self-hosted n8n, recent 1.x or 2.x versions.

Which forms can I connect?

Any form or tool that can send a webhook (POST) – your website, Tally, Typeform, WordPress or Zapier.

Is it really free?

Yes. Enter your email at checkout and the download is instant.

Pairs perfectly with our complete, connected n8n templates – new ones every week. → See all templates